If fashion ads treated men and women equally

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Writers Holly Eagleson and Lauren Wade from TakePart decided to remake fashion ads, replacing female models with male ones. The results were rather shocking, showing the blatant objectification of women in fashion ads.

The above ad for Sisley, shot by controversial photographer Terry Richardson, shows a emaciated female model, handcuffed and being sexually abused. How is that selling  the clothes?

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American Apparel is another company that’s always in the spotlight for the wrong reasons – known for using teenage-looking models posing in sexually suggestive ways.
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Tom Ford makes great fragrances, yet his ads are often extremely offensive to women.

Why use such graphic, sexual imagery to sell fragrances and clothing? Are all creative directors narrow-minded misogynists?

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