Nothing just got even smaller – much smaller. Preppy US clothing retailer J.Crew is rolling out new sizes in their stores, and you can now buy, wait for it … XXXS or 000 size clothing. Naturally, many customers regarded the news as preposterous, especially considering the new sizing is targeted at adult women. A spokesman for the company said: ‘We are simply addressing the demand coming from Asia for smaller sizes than what we had carried. Our sizes typically run big and the Asia market tends to run small. To further put it into perspective, these sizes add up to the smallest possible percentage of our overall sizing assortment. Also to note, J.Crew’s sizes run across the board to try and accommodate as many customers as possible… We run up to size 16, we carry petites and talls, and our shoe sizes run from 5-12. [It’s] all based on customer demand.’
Of course, we recognise that bodies around the world are all very different, but we simply cannot support this type of body labelling. Being called a triple zero is simply demeaning; as it encourages women to squeeze into XXXS jeans and strive for a less-than-nothing figure. This can only lead us down a very dark, dangerous, unhealthy path.
What do you think of this?